Cabinet companies to improve "internal strength" to work hard

The brand of the cabinet should rise to ensure its influence and market share in the market. In addition to the external factors of market development, it is more important to start from the inside of the enterprise and continuously improve the capabilities. In the face of hard work.

Product design capability

The “design” of cabinet products is an indispensable and important element, and the design capability has become a key “strategic highland” for winning home decoration, especially the cabinet market. Cabinets are imported goods, and the development of foreign cabinet industry is at the forefront. China's cabinet enterprises must constantly draw on advanced design concepts at home and abroad to meet customers' deep demands on their mood and functions, and strive to bring more new experiences to users.

Cabinet companies should apply advanced design concepts to the kitchen design. Whether it is the size, shape, color of the cabinet design, or the safety, environmental protection and comfort of the cabinet, it can be taken from the physiological and psychological scale of the human body. And the movement rules of various parts of the human body, to create a healthy, practical and beautiful kitchen atmosphere for consumers.

Production innovation ability

There is innovation to be motivated. In the choice of materials, cabinet manufacturers should strictly demand themselves, although China's domestic standards are lower than international standards, but quality is the life of products, cabinet companies must use technological innovation as a means to continuously improve the standard index as the goal, the cabinets Green environmental protection is placed in an important position.

On accessories and equipment, cabinet companies can strive to reduce intermediate links, directly establish supply and demand relationships with quality suppliers, and provide high-quality raw materials for product quality, thus ensuring product quality and ease of use; enterprises should increase investment in research and development of advanced equipment. Through technological innovation to improve production efficiency, but also to ensure higher accuracy and quality of the product.

Brand marketing ability

Cabinet companies should establish the concept of national marketing, focus on the market, and scientifically integrate enterprise resources and management. All staff marketing should be from everyone marketing, everything marketing, to marketing from time to time, marketing everywhere, to internal marketing and external marketing. All employees of the company cooperate with each other to control the products, prices, channels, promotions (4P) and demand, cost, convenience, service (4C) and other factors to form the best combination to meet the needs of customers. At the same time, all employees should take the marketing department as the core, and the departments of R&D, production, finance, administration, logistics, etc. should be market-centered and customer-oriented, and carry out integrated marketing management.

Service shopping ability

According to the needs of customers, we provide one-stop service to reduce consumers' scattered shopping and improve the shopping experience. In order to fully ensure the legitimate rights and interests of customers, it is necessary to establish specifications from a series of cabinets, countertops, electrical appliances distribution and installation, to product maintenance, maintenance, commissioning, etc., so that customer needs can be quickly implemented. Being able to provide services that exceed customer expectations is the service that is truly in place.

In addition, store shopping guide training is also very important. The store is the terminal performance of direct contact with the customer, and the professional quality of the guide is crucial to the promotion of consumer behavior. The shopping guide should have a lot of benefits for the cabinet. Even if you don’t know much about the cabinet, just go to the store and listen to the guide. You can also learn a lot of cabinet knowledge and become an “industry person”. This ability.

Good products with good service, coupled with the perfect brand marketing of the cabinet enterprises, will inevitably enable enterprises to gain a place in the fierce and fierce competition, and lay a solid market foundation for the continuous development and improvement of the enterprise.

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