There is no fixed market, and there is no fixed business. Fuzhou home store began to seek new changes, property-based home stores, overall home service providers, private custom flooring...
New model of change - the first property store
Recently, the beautiful home of Zhongting in Taijiang has expanded its home building materials map to the Lijia International Trade City in the South Third Ring Road, where it will create a home that integrates furniture, building materials, soft furnishings and decorative design. Complex.
It is worth mentioning that in the construction of this home comprehensive service city, Zhongting Mercure also launched the first property-based home store in Yucheng, which only sold the unrented model and changed the ordinary rental home store, which also caused A lot of attention in the market.
According to Ma Yuxiang, the general manager of Zhongting Meiju, although the launch of the property-based home store, it also has a unified management plan to ensure long-term orderly operation. “For example, if a floor brand dealer buys a storefront in a suspended area, he can only operate a ceiling brand in this store, or sublease it to Other dealers in the ceiling category.â€
In Ma Yuxiang's view, this practice of transferring property rights to merchants and ensuring unified management is beneficial to both the merchant's own investment appreciation and the stability of the store's own operations.
New service - the first overall home service provider
In the near future, Atrium Mercure has launched a whole set of overall home service system through the reorganization of internal resources, including building materials supermarket, furniture soft decoration, design and construction, online mall, home repair, professional training, six major institutions, To provide consumers with a one-stop convenient service centered on home life.
In this regard, the general manager of Atrium Mercure Chen Denghui revealed to reporters that the idea of ​​building Fuzhou's first overall home service provider is not a temporary rise, but a plan for 8 years before and after, and finally through the continuous enhancement of strength and resource integration, the final formation A complete industrial chain allows consumers to enjoy the beautiful service of Atrium from the upstream to the downstream of home consumption.
New positioning - the first private custom floor
In terms of home brands, one side is a brand alliance that actively seizes market share, and the other side is that some brands try to make new breakthroughs and open up the market with new positioning and image.
For example, the pleasant floor has recently launched a high-end private custom-made ambience.
According to Lu Qiang, Director of Pleasant Floor Planning, the so-called private customization, most brands only stay in product customization, and the 5S service system proposed by Pleasant & Royal Woodworking Square starts from environmental testing, according to the air humidity of the owner's living environment. Moisture content, etc., tailored for wood drying, health and other aspects, to tailor specifications, colors and materials according to the needs of the owners. Hire a senior designer of home improvement design, design a unique wood decoration system solution for the owner free of charge, and provide geothermal function customization and "British butler" lifelong service.
The homogenization competition is fierce and wants to "make new and worn out"
In fact, the new moves in the home market today are the result of the evolution of market competition.
Lu Qiang told reporters that taking the current flooring market as an example, the market share has been divided by major mainstream brands. The frequent price wars of various brands also cause a lot of internal friction for themselves. If you want to further expand your share, you must have a new direction. This is also why the pleasant floor selection continues to deepen the private custom field.
In the field of home stores, getting rid of the original homogenization competition has become the consensus of many responsible persons. The overall service model of integrating upstream and downstream resources of homes is also increasingly favored by major stores. As a result, Atrium Mercure is also the first to launch six major institutions to take advantage of the overall service of the home.
“And this way also reduces operating costs and further optimizes its management to provide consumers with more detailed services. After launching the overall home service system, we have already seized a lot of market share, and we hope to be nationwide in the future. Realize the chain." Chen Denghui said.
Shenzhen Apex Artcrafts Co,.LTD , https://www.apexdisplaycn.com