Because of the mobile and mobile features of the mobile Internet, brands are increasingly versatile in their contact with users. But it is also in this context that all past models may face challenges. On the one hand, channels become more diverse, and on the other hand, user habits change with the advancement of the mobile Internet.
With the widespread use of mobile Internet, the traditional furniture industry has entered the era of channel fragmentation. However, in the eyes of the industry, the overall lack of furniture consumption is currently lacking. Although the overall furniture that can provide one-stop solutions is becoming more and more popular, the development is not mature. Facing the current situation of channel fragmentation, the channel scales or becomes cracked. The feasible way of pain in the furniture industry chain.
According to the “2014 China Building Materials Furniture Industry Development Reportâ€, the market scale of China's building materials and furniture industry reached 4.07 trillion yuan in 2014. It is expected that the industry will maintain steady growth in 2015, and the market size of the industry will reach 4.27 trillion yuan. . Another set of data shows that from 2008 to 2014, the total output value of residential decoration and decoration in China showed an overall growth trend, from 89.36 billion yuan in 2008 to 1.51 trillion yuan in 2014, with a compound growth rate of 9.14%.
Realizing the scale of the channel, turning the pain point of the furniture industry chain into a refreshing point, realizing the scale of the channel, turning the pain point of the furniture industry chain into a refreshing point. In addition, although the current pan-furniture market capacity in China has exceeded 5 trillion yuan, no one company can account for the output value. To the market share of 1%, the market is extremely fragmented, "and China's online sales of building materials and furniture in 2012 exceeded 70 billion yuan, and is expected to reach 200 billion yuan in 2015." Some analysts pointed out that furniture and building materials are still very large. The market, especially the concept of large furniture, pan-furniture, Internet furniture, etc., has a larger capacity in this market.
According to the relevant analysis, there are still some pain points in the industrial chain of China. There are two main points: the first is the fragmentation of traditional furniture channels, the furniture chain retail brand has never been formed; the second is the furniture consumption chain. From the front-end furniture link to the back-end furniture soft-ware purchase decision, the consumer chain is long, but lacks integrity. Under this circumstance, some insiders pointed out that the “channel scale†represented by the self-operated chain of furniture and building materials is a feasible way.
To solve the "pain points" of the above furniture industry and turn them into "cool spots", the most important thing is to find the key points. If the beard is caught, it will never solve the problem.
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